Changan suddenly raised prices for all popular crossovers in Russia - what has changed and is it worth rushing?

Changan suddenly increased prices for its popular models in Russia - CS55 Plus, CS75 Plus and UNI-V - by 10-15%, which is associated with rising logistics costs, the strengthening of the yuan and a strategy of transition from budget to more premium positioning.

There are rarely real surprises in the automotive world. Especially when it comes to prices: they usually rise gradually, in step with inflation, exchange rates or new duties. But in October 2025, Changan broke the rules of the game - and suddenly revised the cost of all its key models in Russia by 10-15%. The increase affected both the bestsellers - CS55 Plus and CS75 Plus, and the iconic UNI-V, which in two years has become a real symbol of the Chinese design breakthrough.

Up to this point, Changan has positioned itself as a brand that offers the maximum for reasonable money: a stylish exterior, an advanced digital interior, turbo engines and even hybrid versions - all at prices comparable to the basic versions of Korean competitors. But now, for example, the CS55 Plus in the middle configuration has crossed the mark of 2.3 million rubles, the CS75 Plus has approached 2.7 million, and the flagship UNI-V with a 1.5-liter turbo engine now starts at 2.15 million, and in the top version easily reaches 2.6 million.

Changan officials call the reasons for the rise in prices with restraint: “Increasing logistics costs, the strengthening of the yuan and the need to maintain a high level of service and dealer network.” In fact, behind these formulations there is a completely understandable logic: the brand is moving from a strategy of capturing market share to a strategy of increasing brand value. Changan no longer wants to be a “cheap Chinese”. It aims to fill a niche between Geely and Exeed - a technologically advanced but premium automaker that values comfort, design and innovation over just a low price.

And it works. Over the past six months, Changan has significantly expanded its dealer network - now there are official centers not only in Moscow and St. Petersburg, but also in Kazan, Yekaterinburg, Novosibirsk, and Krasnodar. Service stations are equipped with original diagnostic equipment. In addition, the company has strengthened local adaptation: all new models received a galvanized body, pre-heater, reinforced suspension and an N95 class cabin filter - all of which require additional investment.

However, raising prices is a risk. The Russian market continues to shrink in 2025: according to ROAD, sales of new passenger cars have been falling for the third quarter in a row. Against this background, buyers are becoming especially sensitive to price, and competition in the segment up to 2.5 million rubles has reached its peak. The same Geely Coolray, Haval Jolion or Chery Tiggo 7 today offer a comparable level of equipment - but at more stable prices.

However, Changan has a trump card: it is one of the first Chinese brands to massively introduce hybrid versions to the Russian market. Let's remember that the CS55 Plus iDD with a range of 1220 km and a consumption of 4.2 l/100 km caused a real stir - and it was this model that was likely to become the “locomotive” for the whole increase. The manufacturer deliberately creates a price range in which a hybrid becomes a viable choice even for those who previously only looked at gasoline.

So is it worth rushing to buy? If you've been eyeing the CS55 Plus or UNI-V in the basic version for a long time, perhaps yes. Apparently, this is not the last increase: the brand is clearly moving up the price scale, and new trim levels with an expanded technology package (including L2+ systems and head-up displays) will appear regularly.

Changan no longer plays the “budget” game. He plays premium - the Chinese way, smartly and without unnecessary noise. And if you are willing to pay not for the logo, but for the design, technology and range, then even at the new prices its crossovers look very convincing.