Cat test: how Omoda used 70 cats to advertise soundproofing

In February 2026, the Omoda brand surprised the world of auto marketing: they collected 70 cats for the presentation of the Omoda 7 crossover in London. They were placed on the roof and hood of the car to clearly prove that the sound insulation of the cabin is excellent.

The essence of the promotion

At the presentation of Omoda 7, cats moved freely around the car body. Outside there was noise, meowing, stomping, but inside the cabin, as planned by the marketers, there should have been absolute silence. This demonstrated:

- sound insulation efficiency;
- quality of sound-absorbing glass.

The company emphasized: these are not graphics or neural networks - only real animals in the frame.

Why cats?

The idea was based on contrast:

- Cats are noise-sensitive animals. If they are quiet next to a running engine, then the sound level inside is even lower.
- Visual effect: 70 cats per car - it’s memorable. On social networks, the video was immediately dubbed “70 horse power.”

Other unusual tests

In addition to the “cat experiment”, Omoda showed:

- Interior aroma: the interior was filled with thousands of fresh flowers.
- Hybrid endurance: artificial rain and snow were directed at the crossover while it stood on running drums.

These techniques emphasized not only technical characteristics, but also the “humanity” of the brand - attention to detail and emotions.

What model?

Omoda 7 (in Russia - Omoda C7) is a hybrid crossover:

- engine: 1.5 l;
- battery: 18.3 kWh;
- focus on comfort and silence in the cabin.

Public reaction

The promotion caused mixed reviews:

- Pros: virality, creativity, visibility.
- Cons: some journalists ironically said that ordinary car glass already muffles a cat’s purring.

Nevertheless, the campaign attracted the attention of the media and social networks, and Omoda 7 became one of the most talked about debuts of the year.

Conclusion:
Omoda has proven that sometimes a non-standard approach is enough to stand out from the competition. 70 cats is not just a noisy advertisement, but a smart move that made even those who are far from the auto world talk about the soundproofing of the crossover.