The Hongqi brand announced a twofold increase in sales in Russia

Which models are selling: HS3, HS5, H5 and flagships

The most popular Hongqi model in Russia remains the compact crossover HS3: in March it accounted for 47% of all brand sales, that is, almost every second Hongqi sold is an HS3. The model is offered with front-wheel drive or all-wheel drive and turbo engines of 1.5 l (156 hp) and 2.0 l (245 hp), which makes it a convenient “entry” to the world of Chinese premium.

In second place in demand is the larger crossover HS5, which the brand positions as the main family SUV in the mid-premium segment. The third place is occupied by the H5 sedan, which the company calls the most popular model in the corporate segment - it is the one most often chosen by business parks and corporate clients.

For the first time, the top 5 Hongqi models in Russia included the large crossover HS7 (42 cars sold) and the flagship executive sedan H9 (31 copies sold), which indicates the growing interest in the upper premium and luxury within the brand. For Chinese passenger cars, this is an important signal: the Russian client is becoming ready to consider the Chinese brand not only as an “alternative to mass premium”, but also as areplacement for traditional luxury brands.

Private clients and corporate segment: who buys Hongqi

The Russian representative office of Hongqi especially emphasizes that more than 77% of all cars sold in March were purchased by private buyers. In February, this figure was about 74%, so the share of retail over the month increased by approximately 3 percentage points, and the number of private customers in absolute terms reached about 628 cars out of 813.

The remaining 23% came from corporate sales, where the key role is played by the H5 sedan, as well as the HS3 and HS5 crossovers used in company fleets and premium transportation services. This structure shows that Hongqi in Russia is no longer limited to the niche of the “fashion fleet”, but isincreasingly becoming the choice of families and private ownerswho consider Chinese premium as their main car.

Brand prospects: new models and place in the premium segment

The Hongqi brand office confirmed that sales in Russia show positive dynamics for several months in a row, and the 95.4 percent jump in March became the best start of the year in the brand’s three-year history in our market. Representatives of the company also stated that in 2026 they plan to launch new models in Russia, but have not yet disclosed details - we can talk about both new modifications of the already familiar HS series, as well as fresh sedans and electric cars.

According to Autostat and industry analysts, Hongqi has already entered the top 5 premium segment in Russia and continues to strengthen its position due toa wide range - from the compact HS3 to the flagship H9, E-HS9 and HQ9 minivan, as well as an aggressive pricing and service policy. Against the background of the departure of a number of European premium players, Chinese passenger cars of the Hongqi level are forming a new contour of the premium market, where the struggle is no longer for the very fact of presence, but for the combination of image, equipment and residual value.