The premium sub-brand Avatr is preparing for its official launch in Russia

Avatr premium electric cars, previously sold through parallel imports, are preparing to officially enter the Russian market with separate dealerships.

Last fall it became known that the premium brand Avatr, a sub-brand of the Chinese automaker Changan, was preparing to officially enter the Russian market. Now the company has already begun active work to launch it in our country. Avatr is known for its electric vehicles and hybrids, created in partnership with the IT giant Huawei, which is responsible for software development, and the CATL concern, which supplies batteries for traction batteries.

Up to this point, Avatr cars had already appeared in Russia under the parallel import scheme. However, the brand is now taking a step towards a full presence in the country. As it became known, the active formation of an individual network will begin in the near future. Cars of this brand will not be sold at Changan dealerships. Avatr's entry into the Russian market will be accompanied by the opening of its own exclusive showrooms.

Currently, our market offers Avatr models that are imported by private importers: Avatr 11 and 12. The cost of these cars is from 5.4 million rubles, depending on the model.

1. Avatr 11 is one of the brand’s popular crossovers, with a modern design and a rich set of technologies.

2. Avatr 12 is the most expensive model in the line, attracting attention with its high-tech and luxury.

The appearance of Avatr on the Russian market coincides with the active interest of Russians in electric vehicles, and this could give the brand a significant advantage in the face of increasing demand for environmentally friendly transport. And separate dealerships will help the company create a unique experience for consumers and avoid confusion with the main Changan line, which focuses on the more mainstream segment.