Tenet T7 has become the most popular crossover in Russia

The Tenet T7 crossover topped the sales ranking in May 2026 and ahead of the Haval Jolion - the results of the month show a revival of the market and an increase in demand for localized models.

Tenet T7 topped the May rating

According to Avtostat analysts, in May 2026 the Tenet T7 became the sales leader among crossovers in Russia. The model outperformed the previously dominant Haval Jolion for the second time in a row: the T7’s figure was about a thousand cars higher than that of its competitor. This is a significant success for the domestic brand, which continues to increase its market share.

General picture of the market in May

May turned out to be successful for the automotive market as a whole: according to Autostat estimates, sales of passenger cars increased by 20.5% compared to May last year, to 109,892 units. The growth over five months was 11.8% (492,342 vehicles). Sales of brands with localized production and popular inexpensive models grew especially rapidly.

Lada has traditionally retained its leadership in the model standings: Lada Granta remains the best-selling model in the country. The top 5 also included Lada Vesta and Niva Travel - the latter showed a significant increase in demand - almost +60%.

Dynamics of brands and the share of “Chinese”

On a monthly basis, sales growth was observed among most of the top 10 participants, with the exception of Changan and Jetour, which showed a decrease. Toyota demonstrated the most impressive dynamics: brand sales in Russia doubled compared to last year.

At the end of May, Lada retains its leadership in terms of volumes, while Haval, the most popular foreign brand, takes second place. The top five also included Tenet (Russian brand), Geely and Changan. The share of Russian models in the passenger car segment reached 62% over five months, which confirms the trend towards localization and reorientation of demand.

Why Tenet T7 was successful

The success of Tenet T7 is due to a combination of several factors:
- localization of production and adaptation to the needs of the Russian market;
- competitive price and completeness in the main versions;
- active dealer campaign and availability amid growing demand;
- a general market trend in favor of crossovers and practical models.

These factors together allowed the model to steadily increase sales and surpass its competitor in May.

What's next for the market and brands

Current statistics indicate a recovery in consumer demand and a strengthening of the positions of localized players. If current macroeconomic conditions persist and local production develops, the share of Russian and joint projects is expected to further strengthen.

For Tenet, achieving the status of the best-selling crossover is a good basis for scaling the model range and strengthening its position in the mass SUV segment. For competitors, this is a signal to strengthen products and marketing in order to regain lost positions.